Are there any compliance considerations for sending SMS in Switzerland?

Yes, Sent strongly encourages reviewing use cases with legal counsel to ensure compliance with local laws. Additionally, sending cannabis-related content is strictly prohibited.

What is the benefit of two-way SMS support in Switzerland?

Two-way SMS support in Switzerland allows for seamless communication between businesses and customers, which is beneficial for customer support, surveys, and interactive marketing campaigns.

Can users in Switzerland keep their mobile numbers when changing service providers?

Yes, Switzerland supports number portability, allowing users to retain their mobile numbers when switching service providers.

Are there any limitations on message length for SMS in Switzerland?

While there is no specific message length limit, the standard SMS character limit applies, and longer messages will be split into concatenated segments.

What happens if I try to send an SMS to a landline in Switzerland?

Sending an SMS to a landline in Switzerland is unsupported and will result in a 400 error with code 21614. The message won't appear in logs, and no charge will be incurred.

Is it necessary to get opt-in consent before sending SMS in Switzerland?

Yes, securing opt-in consent is necessary before sending marketing or non-essential messages to ensure compliance with legal requirements.

What type of content is prohibited in SMS campaigns in Switzerland?

Content related to cannabis is prohibited in SMS campaigns in Switzerland.

Do I need to support HELP and STOP messages in Switzerland?

Yes, businesses should support HELP and STOP messages in the local language to comply with SMS guidelines in Switzerland.

Can I send SMS messages at any time of the day in Switzerland?

It is recommended to send SMS messages during daytime hours unless the message is urgent to avoid disturbing recipients.

Are there any lists I should avoid when sending SMS in Switzerland?

Yes, avoid contacting users on do-not-call or do-not-disturb lists to ensure compliance with regulations.

What should I do to ensure my SMS campaign is compliant in Switzerland?

Consult legal counsel to ensure adherence to all applicable laws and follow best practices like securing opt-in consent and avoiding prohibited content.

Is there support for Machine-to-Machine (M2M) numbers in Switzerland?

Delivery to M2M numbers in Switzerland is on a best-effort basis, meaning there is no guarantee of message delivery.

What is the error code for attempting to send SMS to a landline in Switzerland?

The error code for attempting to send SMS to a landline in Switzerland is 21614.

Where can I find more information on SMS regulations in Switzerland?

For more detailed information on SMS regulations in Switzerland, visit the Swiss Federal Office of Communications website.

Is it possible to send multimedia content via SMS in Switzerland?

While MMS is not directly supported, multimedia content can be sent via SMS with an embedded URL for users to access the content online.

What is the standard character limit for an SMS in Switzerland?

The standard SMS character limit in Switzerland is 160 characters, and messages exceeding this limit will be split into concatenated segments.

Are there any charges for undelivered SMS to landlines in Switzerland?

No, your account will not be charged for undelivered SMS messages to landlines in Switzerland.

How can businesses maintain communication with customers who switch networks in Switzerland?

Businesses can maintain communication with customers who switch networks through number portability, which allows users to keep their mobile numbers.

What should I consider when sending SMS for marketing purposes in Switzerland?

Ensure you have opt-in consent, avoid prohibited content, support HELP/STOP messages, and consider the timing of your messages to comply with Swiss regulations.

SMS Guidelines for Switzerland: Best Practices and Compliance

Q: Is two-way SMS supported in Switzerland?

Yes, two-way SMS is supported in Switzerland.

Q: Can I send SMS to landline numbers in Switzerland?

No, SMS to landline numbers is not supported in Switzerland.

Switzerland stands as a pivotal hub for SMS communication in Europe. Adhering to specific guidelines is essential for ensuring compliance and optimizing message delivery. This guide delves into key aspects of SMS guidelines in Switzerland, including two-way SMS support, number portability, and compliance considerations.

Two-Way SMS Support

In Switzerland, two-way SMS is fully supported, enabling seamless communication between businesses and customers. This feature is particularly advantageous for customer support, surveys, and interactive marketing campaigns.

Number Portability

Number portability in Switzerland allows users to keep their mobile numbers when switching service providers. This ensures businesses maintain communication with customers, even if they change networks.

Concatenated Messages

Switzerland supports concatenated messages, allowing longer messages to be split and rejoined at the receiver's end. Note that this may not be supported for all sender ID types, and the process can vary based on character encoding.

Message Length

While there's no specific message length limit, the standard SMS character limit applies. Messages exceeding this limit will be split into concatenated segments.

MMS Support

MMS is not directly supported in Switzerland. Instead, MMS messages are converted to SMS with an embedded URL, enabling users to view multimedia content via a web link.

Sending SMS to Landline Numbers

Sending SMS to landline numbers in Switzerland is unsupported. Attempting this will result in a 400 response with error code 21614 from the Sent REST API. The message won't appear in logs, and your account won't be charged.

Compliance Considerations

Compliance is crucial for SMS campaigns in Switzerland. Consult legal counsel to ensure adherence to all applicable laws. Follow these best practices:

Prohibited Content: Avoid sending cannabis-related content.
M2M Numbers: Delivery to Machine-to-Machine (M2M) numbers is on a best-effort basis.
Opt-In Consent: Secure opt-in consent before sending marketing or non-essential messages.
HELP/STOP Support: Support HELP and STOP messages in the local language.
Daytime Communication: Send messages during daytime hours unless urgent.
Do-Not-Call Registries: Avoid contacting users on do-not-call or do-not-disturb lists.

By following these guidelines, businesses can ensure their SMS campaigns in Switzerland are effective and compliant.

FAQs

Is two-way SMS supported in Switzerland?

Yes, two-way SMS is supported, allowing interactive communication between businesses and customers.

Can I send SMS to landline numbers in Switzerland?

No, sending SMS to landline numbers is unsupported. Attempting this will result in a 400 error.

Are there compliance considerations for sending SMS in Switzerland?

Yes, consult legal counsel to ensure compliance. Sending cannabis-related content is prohibited, and opt-in consent is required for communications.

For more detailed information, visit the Swiss Federal Office of Communications.